December 2008, Quarter 0/12

IndustryMasters Gas-Station

Simulation Run Time
The simulation will run for 12 Business Quarters (3 years), at a screen-refresh rate of 5 minutes per simulated Quarter. The simulation round therefore lasts 60 minutes - plus some start up time, as you familiarise yourself with the screens.

Topics Covered
Strategy, Competitive Advantages.

Your Starting Position
The initial share capital is 1,000K$ and your available investment budget is 1,200K$. Your company has already invested into 2 product lines: Diesel and Gasoline. You are competing against 1 virtual competitors: Super Gas Ltd

Gas Station

Bio-Fuel

Initial Investment: 900K$
Warehouse Capacity: 45,000
Construction Time: 1 months
Market Outlook: Growth

Sales Price: 2.52$
Revenue: 75.60K$ / Month
Gross Margin: 25.0%
Staff: 2

Convenience Store

Initial Investment: 300K$
Warehouse Capacity: 7,000
Construction Time: 2 months

Sales Price: 7.20$
Revenue: 25.20K$ / Month
Gross Margin: 50.0%
Staff: 1

Diesel

Initial Investment: 900K$
Warehouse Capacity: 45,000
Market Outlook: Stagnation

Sales Price: 2.58$
Revenue: 77.40K$ / Month
Gross Margin: 25.0%
Staff: 2

Gasoline

Initial Investment: 900K$
Warehouse Capacity: 45,000
Market Outlook: Stagnation

Sales Price: 2.64$
Revenue: 79.20K$ / Month
Gross Margin: 25.0%
Staff: 2

Repair Shop

Initial Investment: 500K$
Construction Time: 3 months

Sales Price: 1,200$
Revenue: 42.00K$ / Month
Gross Margin: 44.2%
Staff: 3

Additional Investments
Factoring	Recovery Service	Bigsize Billboard	Computer Diagnostics	Open 24/7	Car Wash

Investment: 10.00K$	Investment: 150K$	Investment: 80.00K$	Investment: 120K$	Investment: 30.00K$	Investment: 150K$
Material Cost +2.0% Receivable Days -80.0%	Demand +8.0% Staff Expenses +8.0%	Demand +3.0% Staff Expenses +2.0%	Demand +3.0% Staff Expenses -4.0%	Demand +10.0% Staff Expenses +15.0%	Demand +4.0% Staff Expenses -2.0%